Difference between Reach and Impression?
➡️You have outsourced your digital marketing, do it yourself or have an in-house team member, you have come across these words for sure. REACH and IMPRESSION✔️
➡️Reach is the number of UNIQUE people who may have seen your content in terms of posts, ads etc.
➡️Impressions are the total number of times your content was displayed to the people.
Let me explain this to you with an example,
➡️You have 500 followers ?on Instagram. Now you post a picture and assuming that everyone has seen it you have 500 reach and 500 impressions for it.
➡️Second day your follower count remains the same but you post 2 pictures ????and assuming that everyone has seen it you have 500 reach but 1000 impressions for the second day because your followers have seen both the posts.
Hope this was easy to understand.
By Shruti bubna .
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Cyber law consultant and Techies journalist