Digital Marketing as an Emerging Career for students.
Digital Marketing also known as Internet or Online Marketing, involves email, applications, search engine optimization and marketing services through social media. Through digital marketing small and big companies can reach its large target audience in a very short time to market their Products or Services. Digital Marketing Expert Shruti Bubna said that digital marketing is done through Internet and social media. Digital Marketing consists of Search Engine Optimization, Social Media Marketing, Content Marketing, Google and social media ads etc. We have become so dependent on Internet for various reasons that one can not imagine their lives without it now. This dependency has created platform for businesses as well to expand and grow through this online marketing. For students there are various online and offline courses to study from and start their career as a digital marketer. Today irrespective of the size of the company, digital marketers have their own importance. From creating content to managing online Reputation of the company, they manage it all.
Shruti Bubna is a digital marketer by profession. Along with her full time duties as a professional digital and social media marketeer, she continues to be a student and a learner of this ever evolving field and takes active interest in spreading knowledge and skills of this domain through her writing and speaking engagements She said one must have the knowledge of the market for digital marketing. She added that People think it is a job easily done. One just have to regularly post on Facebook and the work of a digital marketing is done. But that’s not the truth. To understand it better we asked few questions to Shruti.
What all is included in Digital Marketing?
Digital Marketing comprises of social media marketing, organic marketing, mobile marketing, email marketing, search engine optimization, search engine marketing, Content Marketing, Local Business Marketing through Google My Business, different types of ads and more.
How can students learn Digital Marketing?
Before beginning students must analyze their interest in the field such as which position they are interested in. Is it being a SEO executive, social media executive, account manager etc. Then they can start learning through reliable sources online such as Google Ads Academy, Google Analytics Academy or Hubspot Academy. One can learn from them for free and get certified. This certification course will enhance their knowledge build their profile which can help them grab their desired position in a company or digital marketing agency.
What qualifications are required?
Learning Digital Marketing is readily available. One can start exploring them at any age. But to land into a job, qualification differs as per the company policies. Talking about some statistics, the demand of digital marketers and graphic designers have increased over time rapidly. Graduate students of marketing and communications can learn about this field and take it up as their career.
Students have questions while studying Digital Marketing? How to get their answers?
Students need to look for some projects to get practical knowledge about the field. After getting proper knowledge theoretically one can implement it on their practical project. Start with your family or friend’s business. Create social media and Google My Business account and start analyzing your performance through it. Implement your theoretical knowledge and put your creative mind at work. Analyze your performance and put efforts to improve it. This way you can get some practical knowledge as well. If you get stuck somewhere take help of experts.
Cyber security and Social Media Consultant Shakeel Anjum said that students can start their career by managing social media accounts like Facebook, Instagram and Twitter. He added that businesses hire social media experts to manage their business accounts as well and are paid heavily.