Mahima Gupta Having Google My Business as a component of your overall digital marketing strategy is a great way to help you build brand awareness with your local audience. All three of these factors come together to determine whether or not your Google Business profile will show up in a person’s search results. This includes when they can shop, where they can find you, how to call you, and more. At the very minimum, you should fill out all of the important information you can about your business.
Why is Over-optimizing bad for SEO? How to Avoid in 2025
- This strategy will not work for everyone and depends entirely on your business offering.
- Use Xenu or an SEO audit tool to find and fix broken links (internal, external, or incoming).
- Anything that’s too technical or not easily understandable will not be sourced.
- Unambiguous headings assure google that your content is precisely the information the user is searching for.
Social signals may not directly improve Google rankings, but they amplify the factors that do improve your rankings. Social shares give visibility to your content, helping you reach a bigger audience. As more people see your content on social media, they will likely click on the link to view the content and increase your website traffic. Using local keywords strategically improves your relevance, increases visibility in search results, and helps customers find you when they’re searching for businesses in your area.
Add Author Bios
To improve Google ranking, consistently produce fresh and original content. Regularly updating your website with new blog posts, articles, or other forms of content signals to search engines that your site is active and relevant. This can lead to higher rankings, as Google recognizes the value you provide to users. Links can provide more context on a topic, both for users and search engines, which may help demonstrate your knowledge on a topic.
For instance, you can plug these topics into the Keyword Magic Tool to find useful keyword variations. Or you can use them as a reference while mapping out your content calendar. For a more detailed analysis, you can also switch to the “Explorer” tab. Here, you can see a list of recent articles related to your subtopic. These ideas can serve as inspiration for your next content pieces.
This is where descriptive file names and alt text SEO Anomaly come into play. Instead of generic names like “image123.jpg,” use meaningful names that reflect the image’s content. Additionally, craft concise yet informative alt text that accurately describes the image. This not only aids accessibility for visually impaired users but also provides search engines with valuable information to index your images effectively.
If your business has ever changed locations, phone numbers, or branding, check for outdated listings and update or remove any incorrect information. SEO is a constantly evolving field, so keep testing and refining your strategy based on the latest best practices and trends. The rewards for your efforts will be reflected in increased visibility, traffic, and business growth.