It is used to describe all the links that point to your website. An internal link is a link from one page to another within the same website, while an external link is a link from an external website. Do not confuse the PageRank algorithm with an old metric of the same name that was used by Google to display the rank of the pages from 0 to 10. Link equity (also called “link juice”) is a term used to describe the authority a page transfers to another page through a link.
SEO best practices are a set of tasks that aim to improve a website’s search engine ranking. These practices include on-site optimization, keyword research, and backlink building. By implementing these practices, website owners can increase their website’s visibility and attract more organic traffic.
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This time, the link to my competitor’s page is part of a big list of resources. That’s why I invest a lot of my marketing budget into content design. The design might be the most underrated part of content marketing.
- Everything we have discussed in this section has to do with site architecture.
- These two sides of SEO are called white hat and black hat, and you can guess what they both mean.
- The lesson also brushes up on the pros and cons of SEO and how to avoid common outdated techniques.
- WebFX has partnered with numerous local businesses in Texas to help them grow with digital marketing.
As a business depending on online sales, you can’t afford to ignore your SEO. Keep reading below to learn what SEO is and how you can use it to grow your BHS Links operation. If your pages were not designed according to recent white hat SEO methods, then Gooogle will identify this and lower your site rankings.
Make Sure All Important Pages Are Linked
If you’ve read anything about SEO before, you’ll know there’s lots of industry jargon. But to keep things simple for now, here are a few key terms and concepts you should know. Try Shopify for free, and explore all the tools you need to start, run, and grow your business.
We studied almost one billion web pages and found a clear correlation between referring domains (links from unique websites) and organic search traffic. Understanding SEO’s definition is only the beginning of understanding how it works. First, you need to learn how search engines work, as their advanced algorithms power the search results and determine where websites appear in the search results. Technical SEO is the process of optimizing a website for search engines.