You should always evaluate the severity and real-world impact of the issue yourself. SEO tools make our work faster, easier, and more efficient, but they still can’t fully replicate human analysis or insight. They skip essential keyword research, overlook keyword mapping, and fail to optimize their key pages first. Without this structure, you’ll be guessing and hoping your pages rank for terms that may not even match your content. The bottom line here is that you should always base your decision to optimize Core Web Vitals on your specific audience’s needs and real user data – not just industry trends. If your users live in urban areas with reliable high-speed internet, Core Web Vitals won’t affect them much.
- These foundational efforts build trust with both users and search engines.
- You should find out when the penalty was imposed and why your website was penalized.
- These tools help you guide search engines toward your website’s most useful content.
- An XML sitemap is a technical file that lists all pages, images, videos, and other resources on your site, as well as the relationships between them.
With Screaming Frog, you can analyze up to 500 URLs (if you have more than 500 URLs, you’ll need to purchase a Screaming Frog license). It’s important to ensure that the most important pages you want indexed are included in your SEO Anomaly sitemap. If you don’t have access to Google Search Console, plug any page from your website into Google’s Mobile-Friendly Test tool.
Learn more about SEO audits
The agency, for example, may increase its costs by a few hundred dollars. If you’re looking to maximize the performance of your website, as well as its impact on your bottom line, invest in an experienced agency. With an experienced agency, your company receives several perks. They know the standards and how to meet them, which provides your business with an actionable report that complies with SEO best practices. With the cost of SEO audits ranging from $650 to $14,000, it’s natural to wonder what decides the price of audits in 2024. Some relate to your company, while others come from your agency.
If your homepage is mobile-friendly, then it’s likely that the rest of your site will be too. However, you may want to test a few pages if you have drastically different sections of your website. E.g., an ecommerce store running on Shopify, and a blog running on WordPress.
It’s essential to assess your requirements and compare features before choosing the right tool for your needs. Google Search Console (GSC) is a free tool provided by Google that helps website owners monitor their site’s presence in Google search results. It provides insights into how Googlebot views your website and allows you to optimize for better visibility and indexing. Many businesses face hidden website problems that hurt their online success.
What do other SEO audit tools say?
In 2021, Google’s Core Web Vitals became an official ranking factor. But a good target is scoring 90+ in Google PageSpeed Insights (mobile and desktop), and a load time of under 2 seconds in GTmetrix. We’ve covered the topic in detail in this Page Speed Optimization Guide. But I will say that speeding up your site is something that’s worth spending time on.
Here, you’ll see the report containing mobile pages with issues. To assess your entire website’s mobile-friendliness, go to Google Search Console, scroll to the Experience section, and click Page Experience. Here, you’ll see the number of mobile pages that require improvement. Alternatively, you can check Core Web Vitals using Google Search Console. The platform will showcase graphs on both mobile and desktop performance with an opportunity to open full reports with details and suggestions.
As such, regular updates will help keep your pages fresh and relevant in the eyes of the search engine. Not only can this cause vital keywords to be omitted from being crawled, but it just flat out looks bad in the SERP. If you’re concerned about incurring Google penalties for unintentional duplicate content, this post from Google should set you at ease. For the purposes of an SEO audit, that means redistributing internal linking structures on your website to pass equity to the pages that need it. You’ll want to link from the page with the greatest page authority (PA).
Getting log files isn’t always easy, especially for big enterprise sites where server access might be restricted. You should also regularly review Google Search Console’s Crawl Stats report to see how many pages Google crawls per day. Comparing crawled pages with total pages on your site helps you spot inefficiencies. By reading this article, you can apply these insights to save yourself and your SEO clients time, money, and frustration – in less than an hour. I’ve seen almost everything that can go right – and wrong – with websites of different types.